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Packaging Research

Test and compare packaging design alternatives or assess how yours performs against your competitors’.

Let us show you how 

How eye tracking helps you test alternatives and validate decisions

Eye tracking allows you to see how your product is viewed from the perspective of the consumer. This lets you assess if key attributes are effectively communicated and measure other things like findability, brand recognition, shelf positioning, and visual appeal. This can be done in isolation, against your own alternatives, or in direct comparison with your competitors’ designs. No matter what phase of the design process you are in, eye tracking provides unbiased answers on what elements of your packaging work and which need improvement so you can quickly and easily optimize your design.  

Optimize packaging design with Sticky by Tobii Pro  

Compare design alternatives or run a comparative analysis online with test participants anywhere in the world. Sticky by Tobii Pro, our online self-service platform, uses webcam eye tracking on computers or mobile devices to give you accurate and unbiased data on the performance of your packaging designs. Upload your designs and create your own survey questions and we will deliver the results of your study in an easy-to-understand format.

Learn more about webcam eye tracking

Read about our new mobile eye tracking solution

Tobii Pro Insight Consultants meeting with a client

Want us to do the research for you?

 Want to run more comprehensive projects or in-store studies? Our research consultancy, Tobii Pro Insight, can run your study from beginning to end, including participant recruitment, as well as study setup and analysis. This is ideal for those looking to test packaging in a store environment or explore the effectiveness of point of sale material.

Our research consultancy

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“Being able to test the visual performance of our packaging designs means that we give our clients a competitive edge from the outset.”

Carlos Alves, Packaging Designer, Logoplaste Innovation Lab



Unilever optimizes product packaging

See how Unilever used eye tracking to better understand how customers engage with product packaging in-store. The global FMCG company chose eye tracking because it provides more detail on consumer behavior than traditional testing methods.

Read the case

Study sample: Evaluating package design options

Our experts from Tobii Pro Insight tested the effectiveness of three prototype package designs for a rice brand against the current design, seeking to identify the winning option. Using webcam eye tracking, combined with a survey, their study answered the following questions:

  • Visibility: How well does each design stand out on the shelf?
  • Findability: Can shoppers find each design when they seek it?
  • Communication: Is important branding/messaging noticed?
  • Appeal: What do consumers think of the targeted designs?

This sample study exemplifies how this, or similar projects can be set up, and the results and insights you can expect.

Please fill out the form to download the sample report.

Would you like more information? 

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