Woman using Tobii Pro Glasses 3 to look at products in a store window

Shopper Research 

Get a more accurate and comprehensive view of the shopper journey through eye tracking research. Use this insight to understand what motivates your customers to buy and develop a strategy that reflects their wants and expectations.

Let us show you how 

How eye tracking enhances shopper research

Brands are increasingly turning to data to help drive business decisions but getting the right data can be more difficult than you think. Eye tracking delivers unique insights into shopper behavior and gives a clear indication of what factors influence purchase choices by revealing visual attention and subconscious actions. This information allows you to make the most informed decisions on how you engage consumers and nurture their journey with your brand.

GIM logo

“Eye tracking as an implicit research method is just unique. With footage from the recordings, we can show brands and retailers the real customer experience and give them evidence if their measures perform or not.”

Florian Reinhard, Senior Research Manager at GIM Research

Your options for using eye tracking

Do it yourself 

Select the eye tracking solution that suits your needs and incorporate it into your own shopper research projects. Depending on what you would like to achieve, we offer different setups:

A test leader observing live an eye tracking test run with Tobii Pro Glasses 2 in a shop

Observe shopper experience 

Explore shopper behavior and see what drives decision making.

Learn more 

Woman looking at a screen using eye tracking for shopping

Optimize the shopper journey 

Understand consumer interaction in detail and optimize touchpoints for conversion.

Learn more 

Let us do it for you

Tobii Pro Insight, our research consultancy, can run personalized studies for you from beginning to end. Get fast and accurate answers to questions you have about consumer behavior at every touchpoint in the consumer journey.

Our research consultancy 

Tobii Pro consultants



Unilever optimizes product packaging

See how Unilever used eye tracking to better understand how customers engage with product packaging in-store. The global FMCG company chose eye tracking because it provides more detail on consumer behavior than traditional testing methods.

Read the case

Get the guide: Shopping for Truth

Tobii Pro Shopping for truth report on a tablet

This handy guide will show you how you can get inside the minds of shoppers and see through their eyes – literally! 

You will learn: 

  • How to better understand and influence the path to purchase 
  • How you can improve ROI at every stage - whether it’s attracting attention, streamlining shopper reasoning, or influencing decisions. 
  • The ways you can stay ahead in the ever-changing competitive world of retail...and much more.  

Get the guide to find out more about how eye tracking can reveal unique insights into your consumers.   

Please leave your contact details so we can deliver our guide "Shopping for Truth" to your inbox. 

Would you like more information? 

Our friendly sales staff is here to help you.

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