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Scientific Research

Use eye tracking to deepen your understanding of human behavior and create new frontiers in fields such as psychology and neuroscience, infant and child development, clinical research, and more.

We’re proud to be the world leader in eye tracking solutions for research. Our products and services are used by more than 2,500 research institutions, including 99 of the world's top 100 universities.

Eye tracking research in a school environment

Online panel discussion

Insights into autism research with eye tracking

How can eye tracking bring autism research forward? What do you need to know about eye tracking before starting your first study? What are the best practices of using eye tracking in autism research?

Research experts from Stanford School of Medicine, Uppsala University, and Karolinska Institute will share the unique insights eye tracking can provide in the field of autism and facilitate an open Q&A. 

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Woman using actiCAP snap and Tobii Pro Glasses 3 to look at a product

Psychology & Neuroscience

Eye tracking is used in different fields of psychology and neuroscience to understand how and why eye movements are made and how we gather information with our eyes.

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Baby in front of an eye tracker used for child development research

Infant and Child Research

Infant and child researchers use eye tracking to study perceptual, cognitive, and social-emotional development from birth through early adulthood.

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person distracted while driving a car

Human Factors and Engineering Research

Measuring human intuition, interaction, and improvements in design is key to understanding the human element when using and developing systems. Eye tracking helps us to see how the human is engaging with each system, machine and process.

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Woman shopping in a grocery store - focus on products

Marketing and Consumer Research

Eye tracking is one of the most efficient techniques to capture cognitive data. This methodology is being applied in a wide range of academic research seeking to understand how consumers view, process and respond to messaging, retail environments, and various media channels and devices.

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2 Doctors reviewing cat scans

Clinical and Medical Research

Researchers are seeking to find meaningful analysis of eye movement information to accurately identify and treat ocular disease and disorders such as autism, ADHD, Parkinson’s disease and more.

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University professor teaching a class


Eye tracking is used in studies to examine education and learning processes. In addition, classrooms and labs are being equipped with this technology in order to teach tomorrow's workforce how to employ eye tracking in different fields.

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2 children reading on a laptop

Reading and Language Research 

The study of eye movements in reading has been widely investigated for more than a century to provide insights into how people gather information. Eye tracking has become an established tool to objectively measure human language processing with important applications in linguistics and education research. 

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Customer cases

Lund University Study

The Lund University Humanities Lab has provided eye-tracking for both research and education purposes. The lab was recently upgraded to include 17 Tobii Pro Spectrums and three sets of Tobii Pro Glasses 2 for use across a range of faculties.

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View our featured cases

Two people wearing Tobii Pro Glasses 3 eye trackers

A collection of talks on wearable eye tracking

Inspiring use cases from scientists and researchers that showcase the many applications of wearable eye tracking used to enhance the understanding of human behavior.

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Eye tracking study small child Tobii Pro Fusion

Expert insights on screen-based eye tracking

See how scientists and researchers across the globe used screen-based eye tracking to better understand human behavior in a variety of applications.

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Get Help Securing Research Funding

Our support experts are happy to help you. 

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“Funding support makes working with Tobii Pro feel like a partnership. They were there to answer questions and helped me succeed in my project as well as achieve funding.”

Dr. Adi Diner, Ph.D., CEO of iFocus
Tobii Pro consultants


Looking for more information about using eye tracking for your research?

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Our customers

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Related articles

Young man looking at the Spectrum screen wearing an EEG cap

Partner integrations

Solutions for co-registration of eye tracking and other biometric measures

Tobii Pro Lab's combined solutions provide the user with a full co-registration workflow, including a synchronization method and data merge tools, therefore avoiding the need of dealing with technical details of co-registration and allowing the user to focus on their research study.

Learn more

Jacqueline gaze plots


Introduction to Tobii Pro Lab

Would you like to learn more about the Tobii Pro Lab software to help kickstart your eye tracking study? Are you considering switching from Tobii Pro Studio to Tobii Pro Lab? Or would you simply like to learn more about the latest features added to Tobii Pro Lab?

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Tobii Pro Spectrum Eye Tracker with Gaze Plot


Large field test of performance completed on Tobii Pro Spectrum

Tobii Pro has conducted a large field metrics test on its flagship product Tobii Pro Spectrum. The large field population analysis was conducted with more than 400 individuals, evenly distributed across Sweden and China. The overall objective was to verify Tobii Pro Spectrum’s eye tracking performance (primarily accuracy and precision of the eye tracking signal) on a large and diverse test population in a less restricted test environment, i.e. reflecting the normal use of the product in research studies.

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  • Dollion, N., Toutain, M., François, N., Champagne, N., Plusquellec, P., & Grandgeorge, M. (2021). Visual Exploration and Observation of Real-Life Interactions Between Children with ASD and Service Dogs. Journal of Autism and Developmental Disorders, 51(11), 3785–3805.
  • Mohammadhasani, N., Caprì, T., Nucita, A., Iannizzotto, G., & Fabio, R. A. (2019). Atypical Visual Scan Path Affects Remembering in ADHD. Journal of the International Neuropsychological Society, 1–10.
  • Boxhoorn, S., Bast, N., Supèr, H., Polzer, L., Cholemkery, H., & Freitag, C. M. (2019). Pupil dilation during visuospatial orienting differentiates between autism spectrum disorder and attention‐deficit/hyperactivity disorder. Journal of Child Psychology and Psychiatry, jcpp.13179.
  • Murias, M., Major, S., Davlantis, K., Franz, L., Harris, A., Rardin, B., Sabatos-DeVito, M., & Dawson, G. (2017). Validation of eye-tracking measures of social attention as a potential biomarker for autism clinical trials: Utilizing eye-tracking as a social communication biomarker for ASD. Autism Research.
  • Bostelmann, M., Glaser, B., Zaharia, A., Eliez, S., & Schneider, M. (2017). Does differential visual exploration contribute to visual memory impairments in 22q11.2 microdeletion syndrome?: Visual exploration and memory in 22q11.2DS. Journal of Intellectual Disability Research, 61(12), 1174–1184.