Tobii Pro Blog eye tracking

Tobii Pro Blog

Discover how eye tracking is used to understand human behavior. We explore the many applications of eye tracking as an assessment and research tool, share expert knowledge, advice and case studies.
Tobii Pro Lab eye openness

Eye openness – less noise, more signal

Capturing eyelid movements can enrich psychology, neuroscience, and clinical research and improve gaze signal quality in eye tracking experiments.


How to choose the right eye tracker for your research with our all-in-one guide

We will walk you through the common questions to consider when budgeting for the cost of a new eye tracking system so you choose the right eye tracker the first time.

Girl in front of laptop online learning

Exciting ways that eye tracking is aiding education research

Eye tracking is helping researchers make strides in the field of education research.

Woman interacting with car interface

Designing for the driver

How car manufacturers are using eye tracking to keep us comfortable and safe behind the wheel

Woman looking at a mobile

Reimagining attention: Boosting advert effect with eye tracking insights

How advertisers are using eye tracking to reframe their understanding of advert attention.

Training Karate athletes

How eye tracking enhances karate referee training

Interview with Imola Szebényi, karate regional head coach for youth, on using eye tracking to train referees and athletes.

Woman looking at a computer emotion recognition

Amplify advertising effect using facial emotion recognition

The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.

A couple in the street using Tobii Pro Glasses 3

5 advancements in eye tracking for consumer research

Integrating eye tracking into market research studies has not always been a walk in the park, but today's wearable eye trackers have overcome numerous barriers. We take a closer look at the developments that make eye tracking research in the real world easier than ever.

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