Woman looking at purses in a store

How to Win Shopper Attention

Improving retail store design with eye tracking insights

Webinar details

40 minutes



Webinar information

Two experienced research experts discuss how state-of-the-art shopper research informs and improves store design decisions. Illustrated with numerous real-life examples they show how the use of eye tracking glasses in-store not only delivers astonishing insights on consumer behavior but also gives clear recommendations for store layout and use of merchandise.

Event hosts

Jennifer Heuss
Linguistic anthropologist and shopper insights expert

Jon Ward
Tobii Pro VP of Sales EMEA