man looking at ads on a mobile

Optimizing Attention to Advertisements with Eye Tracking

Webinar details

35 minutes



Webinar information

Views, clicks, and impressions only paint a partial picture when it comes to ad effectiveness. Eye tracking delivers accurate and unbiased insights into how consumers truly interact with your advertisements across platforms. In this webinar we will share how eye tracking can be used to optimize your advertising across all mediums according to your research goals, introduce our *all-new* mobile testing capability with Sticky by Tobii Pro, and showcase examples of how clients like P&G, Schibsted and Dentsu Data Labs have used eye tracking for their media optimization goals.

Event speakers

Mike Bartels is the Director of Marketing Research and UX at Tobii Pro in North America. He has a master’s degree in psychology and 12 years of experience within eye tracking research, across a wide range of commercial and academic areas.

Magnus Linde is a Market Researcher and Co-Founder of Implicit Academy, where he is evangelizing the power of implicit market research. Magnus mixes experiences from senior research positions on both the consultant and the buyer side, and provides his expertise as a close research partner with Tobii Pro.