Mand and woman looking at ads in a mall

Capturing Attention Out-of-Home

An eye tracking study on advertising effectiveness

Webinar details

30 minutes



Webinar information

The British destination media owner Limited space commissioned an eye-tracking study amongst retail visitors, aiming to map the behavior of their audiences and to quantify the effectiveness of their innovative advertising formats in the retail space. In this webinar, we look back at the joint project. You will learn how to successfully conduct advertising research in an authentic real-world setting, which insights to expect and how these insights can influence business decisions.

Event hosts

Alice Hitchcock
Researcher at Tobii Pro

Samuel Maskell
Marketing & Brand Manager at Limited Space