Sticky by Tobii Pro

Want to find out how your creative content is being received visually by your audience? Sticky by Tobii Pro is an online eye tracking software and survey tool that allows you to understand your consumers on a deeper level, wherever they are. Easily test the impact of your packaging, advertisements, and videos with large panels on the devices they use the most.

Request a free trial


Eye tracking made simple

Eye tracking studies don’t have to be costly and time-consuming. With Sticky by Tobii Pro, you get access to groundbreaking insights in a quick, convenient, and affordable way. No experience needed. No hassle.

Here's how it works:

Design your experiment icon - Sticky by Tobii Pro


Choose from one of our pre-designed experiment templates which include media placeholders, survey questions, and instructions making it ready-to-go. Have a study prepared with your own content in just 10 minutes – alternatively, design your own study from scratch.

Launch your experiment icon - Sticky by Tobii Pro


Use our international panel database to kick-off your quantitative study. Panelists will be able to access the study from their computers and mobile devices using their integrated web-cams. The instructions are simple, and the calibration is precise, ensuring high-quality data every time.

Analyze your experiment icon - Sticky by Tobii Pro


Easily understand what makes an impact. Data is presented as impactful visualizations, with heatmaps and gaze plots illuminating attention information. Learn how your content was received by the panelists, for how long it held attention, and how it can be improved.

How Sticky helps


Digital marketing is more challenging than ever, with online ads crowding for attention. Sticky by Tobii Pro helps you design ads that cut through the noise and resonate with your audience.

Video content

Test your video concepts against critical KPIs and find out if they hit their mark. Track engagement, emotional reaction, brand visibility and recall ensuring the most effective concept.


Help your product jump of the shelf by testing its visibility with Sticky. Identify how potential customers identify with key aspects of your design while visualizing its effectiveness amongst the competition.

Why eye tracking?

Unbiased insights

When you use eye tracking, you get insights that you can rely on. Because the eyes don’t lie. What captures attention, what distracts focus, and what goes unnoticed can be reliably tracked by understanding a person’s gaze patterns.

The customer perspective

Knowing how your customer really perceives the world around them allows you to make decisions about your brand and content that maximize meaningful engagement. Eye tracking lets you see through their eyes, taking the guesswork out of your consumer research and giving you an edge over the competition.

See the unseen

Eye tracking uncovers previously unforeseen insights, highlighting areas of your content you may not have considered needed optimization. Perhaps your video is less engaging than you thought, or maybe consumers are distracted by a seemingly minor detail. All will be revealed with an eye tracking study.

Sticky stories

Work in an agency?

Sticky by Tobii Pro is the perfect addition to any marketing agency’s research toolbox. By offering your clients first hand customer insights and unbiased data on content engagement, you’re sure to be first choice for your customers.

We help you begin your eye tracking journey, onboard you with technology, and ensure you have the tools to wow your clients.

Pricing plan

Choose the plan that works best for you

Explore the Sticky platform and its core functionality with our Starter plan, which includes 3 free trial sessions with our marketplace panel. Our Professional plan offers more functionality, flexibility during data collection and discounted prices.

No matter which plan you choose, you always get full access to:

Webcam eye tracking for easy scaling
Emotion analysis via automatic facial coding
Powerful experiment builder with optional templates
Support for images, videos, and shelves as stimuli
Integrated and affordable participant panels
Auto-generated eye tracking analytics and eye tracking metrics
Complimentary report templates and best practice guidance
Online onboarding and support
  Starter Professional
  No subscription fee, pay as you go for your sessions and panellists. 3 free test sessions included. Subscription $2000 /yearly, renews automatically. Discounted price for session charge and panellists.
Data analysis fee per person $10 USD $8 USD
Purchase participants from marketplace panel     15% discount
Data collection    
Eye tracking
Facial coding
Mouse clicks
Survey responses
Use or self-provided participants X
Experiment building    
Images and video
Shelf simulation
Survey questions
Integration with third-party survey tools via JavaScript X
Markup with areas of interest (AOI)
Supported devices    
Smartphones (iOS & Android)
Tables (iOS & Android)
Data visualization (heat map, gaze pilot, opacity map, click map)
Aggregated AOI statistics
Individual AOI statistics
Shareable results via link
Data export
Invoice* X
Help center
Live chat

*Subject to positive credit rating

Start a free trial   

Expecting high-volume usage? Then our Enterprise plan will give you more value, full functionality, and a dedicated Tobii success manager to help you with your account.

Contact sales

Log in

Access your Sticky account

Log in

Free trial

Why not try before you buy?
Sign up to get access to your free trial of Sticky by Tobii Pro.

Start a free trial

Related articles

Sticky by Tobii Pro - mobile testing


Eye tracking and emotion testing on mobile devices

Sticky's mobile data collection is perfect for package design studies as well as various types of advertising experiments including ad placement, social media usage, and e-mail tests.

Find out more

Woman looking at her mobile

Blog article

Boosting advert effect with eye tracking insights

How advertisers are using eye tracking to reframe their understanding of advert attention.

Read the article

Woman looking at a computer emotion recognition

Blog article

Amplify advertising effect using facial emotion recognition

The market research expert Magnus Linde explains with an example study, why and how testing ad concepts for emotional impact can improve the success of commercials.

Read the article